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1.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

2.
How brands grow : what marketers don't know / by Byron Sharp by
Material type: Text Text; Format: print
Publication details: Australia: Oxford University Press, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SHA.

3.
How brands grow: Part 2 including emerging markets, services, durables, news and luxury brands / by Jenni Romaniuk and Byron Sharp. by
Material type: Text Text; Format: print
Publication details: Australia : Oxford University Press, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SHA.

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