Nonmarket strategic management by Cosmina Lelia Voinea and Hans van Kranenburg.
Publication details: Routledge 2017 London ; New YorkDescription: xiii, 171 pages 24 cmISBN:- 9781138918290
- 658.4012
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.4012 VOI (Browse shelf(Opens below)) | Available | 000905 |
Preface --
Nonmarket strategic management from a theoretical perspectives --
Genesis of the nonmarket field --
Advancing the nonmarket environment : expanding institutions, issues, interests, and information --
Institutions : nature, context, and pressures --
Types of nonmarket institutions --
Stakeholder approach to nonmarket --
Nonmarket strategies : why-, when-, and how? --
Nonmarket resources and outcomes --
How it is done: nonmarket strategic management in practice --
Let them eat bugs : legitimacy and legislative priority in the dutch edible insect sector --
Merger and acquisition investigations in the european airline industry --
Nonmarket actions from the chemical industry : the case of Merck & Co --
The nonmarket actions from the oil industry : the case of Royal Dutch Shell --
Index.
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