Qualitative consumer and marketing research / by Russell Belk, Eileen Fischer and Robert V. Kozinets.

By:

Belk, Russell [Author]

Contributor(s):

Publication details: Sage 2017 Los AngelesDescription: vi, 234 pages: illustrations; 25cmISBN:

9780857027672

Subject(s):

DDC classification:

658.83

Contents:

Getting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts.

Summary: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	658.83 BEL (Browse shelf(Opens below))	Available		000936

Getting started : how to begin a qualitative research project --
Depth interviews --
Ethnography and observational methods --
Online observation and netnography --
Data collection aids --
Approaches to data analysis, interpretation and theory building for scholarly research --
Analysis, theory and presentation for managers --
Presenting, disseminating, and sharing --
Final thoughts.

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research

There are no comments on this title.

to post a comment.