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1.
Strategic market management: global perspectives/ by David A. Aaker and Damien Mcloughlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK.

2.
Marketing research / David A.Aaker, V.Kumar, George S. Day and Robert P. Leone by
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley India, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

3.
Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays. by
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WIN.

4.
International marketing / by Masaaki Kotabe and Kristiaan Helsen. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: New Delhi, India: Wiley, c2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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