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	1.	Kellogg on branding: the marketing faculty of the Kellogg School of management / edited by Alice M Tybout; Tim Calkins by Alice Tybout, Editor Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Wiley India, 2005 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 TYB. Place hold Add to cart (remove)
	2.	Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays. by Wind, Yoram Hays, Catharine The Wharton Future of Advertising Innovation Network Material type: Text; Format: print Publication details: New Delhi: Wiley, 2016 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WIN. Place hold Add to cart (remove)
	3.	Unstructured data analytics : how to improve customer acquisition, customer retention, and fraud detection and prevention / Jean Paul Isson. by Isson, Jean Paul, 1971- [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2018] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 005 ISS. Place hold Add to cart (remove)

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