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1.
Advertising Management / by David A Aaker, Rajeev Batra, John G Myers. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, 1995
Availability: Not available: Indian Institute of Management Visakhapatnam: In transit (1).

2.
Advertising Management / by David A Aaker, Rajeev Batra, John Myers. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice Hall, 1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 AAK.

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