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Results of search for 'ccl=au:"Keller, Kevin Lane." and su-to:Brand name products and holdingbranch:IIMV and su-to:Brand name products and su-to:Brand name products and su-to:Brand name products, Management and au:Keller, Kevin Lane and itype:BK'
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Keller, Kevin Lane
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New Arrivals 16 Dec - 31 Dec 2021
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1.
Strategic brand management: Building, measuring, and managing brand equity /
by Kevin Lane Keller.
by
Keller, Kevin Lane
Material type:
Text
; Literary form:
Not fiction
Publication details:
New Jersey:
Printice Hall,
1998
Availability:
Not available:
Indian Institute of Management Visakhapatnam: In transit
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2.
Strategic brand management: building, measuring, and managing brand equity /
Kevin Lane Keller.
by
Keller, Kevin Lane
Edition:
4th ed.
Material type:
Text
; Format:
print
Publication details:
Boston:
Pearson,
2015
Availability:
Items available for loan:
Indian Institute of Management Visakhapatnam
(1)
Call number:
658.827 KEL
.
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