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1.
Strategic brand management: Building, measuring, and managing brand equity / by Kevin Lane Keller. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Printice Hall, 1998
Availability: Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

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2.
Strategic brand management: building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Boston: Pearson, 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 KEL.

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