Creating powerful brands in consumer, service and industrial markets / by Leslie De Chernatony, Malcolm McDonald.

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Material type: Text

TextPublication details: Oxford: Butterworth-Heinnemann, 1998.Description: 430pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.827 DEC (Browse shelf(Opens below))	Available		C00104

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