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	1.	Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by Pearson, Stewart Material type: Text; Literary form: Not fiction Publication details: Washington: New York University, 1996 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA. Add to cart (remove)
	2.	Creating powerful brands in consumer, service and industrial markets / by Leslie De Chernatony, Malcolm McDonald. by De Chernatony, Leslie McDonald, Malcolm Material type: Text; Literary form: Not fiction Publication details: Oxford: Butterworth-Heinnemann, 1998 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DEC. Place hold Add to cart (remove)
	3.	No cover image available Global brand strategy: unlocking brand potential across countries, cultures and markets / by Sicco Van Gelder. by Van Gelder, Sicco Material type: Text; Literary form: Not fiction Publication details: London: Kogan Page, 2004 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 VAN. Place hold Add to cart (remove)
	4.	Rising tide / by Davis Dyer, Fredrick Dalzell, Rowena Olegario. by Dyer, Davis Dalzell, Fredrick Olegario, Rowena Material type: Text; Literary form: Not fiction Publication details: Boston: Harvard Business School, 2004 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.767 DYE. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 338.767 DYE. Place hold Add to cart (remove)
	5.	How brands become icons: The principles of cultural branding / by Douglas B Holt. by Holt, Douglas B Material type: Text; Literary form: Not fiction Publication details: Boston: Harvard Business School Press, 2004 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 HOL. Place hold Add to cart (remove)
	6.	Kellogg on branding: the marketing faculty of the Kellogg School of management / edited by Alice M Tybout; Tim Calkins by Alice Tybout, Editor Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Wiley India, 2005 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 TYB. Place hold Add to cart (remove)
	7.	Strategic brand management: Building, measuring, and managing brand equity / by Kevin Lane Keller. by Keller, Kevin Lane Material type: Text; Literary form: Not fiction Publication details: New Jersey: Printice Hall, 1998 Availability: Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1). Place hold Add to cart (remove)
	8.	B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. by Kotler, Philip Pfoertsch, Waldemar Michi, Ines Material type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer, c2006 Other title: Business to business brand management Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 KOT. Place hold Add to cart (remove)
	9.	Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by Sarin, Sharad Edition: 1st ed. Material type: Text; Format: print Publication details: New Delhi : Oxford University Press Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR. Place hold Add to cart (remove)
	10.	Amul's India : based on 50 years of Amul advertising by daCunha Communications / daCunha Communications by daCunha Communications DY Works Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India) Material type: Text; Format: print Publication details: Noida : HarperCollins Publishers, 2012 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAC. Place hold Add to cart (remove)
	11.	No cover image available The curious marketer: expeditions in branding and consumer behaviour/ by Harish Bhat by Bhat, Harish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon: Penguin Eandom House, 2017 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 BHA. Place hold Add to cart (remove)
	12.	Strategic brand management: building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane Edition: 4th ed. Material type: Text; Format: print Publication details: Boston: Pearson, 2015 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	13.	Building brands in Asia: from the inside out / by Tim Andrews and Wilson Chew. by Andrews, Tim Chew, Wilson Material type: Text; Format: print Publication details: London: Routledge, 2017 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827095 AND. Place hold Add to cart (remove)
	14.	How brands grow : what marketers don't know / by Byron Sharp by Sharp, Byron Material type: Text; Format: print Publication details: Australia: Oxford University Press, 2010 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SHA. Place hold Add to cart (remove)
	15.	How brands grow: Part 2 including emerging markets, services, durables, news and luxury brands / by Jenni Romaniuk and Byron Sharp. by Romaniuk, Jenni Sharp, Byron Material type: Text; Format: print Publication details: Australia : Oxford University Press, 2016 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SHA. Place hold Add to cart (remove)
	16.	Storm the norm : untold stories of 20 brands that did it best : a unique new framework for industry / by Anisha Motwani by Motwani, Anisha Material type: Text; Format: print Publication details: New Delhi : Maven, Rupa, 2016 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 MOT. Place hold Add to cart (remove)
	17.	Adkatha: the story of indian advertising/ by Anand Halve and Anita Sarkar. by Halve, Anand Material type: Text; Format: print Publication details: Goa, India : Centurm charitable Trust, ©2011 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.10954 HAL. Place hold Add to cart (remove)
	18.	The 22 immutable laws of branding / by Al Ries and Laura Ries. by Ries, Al Ries, Laura Material type: Text; Format: print Publication details: Britain : Profile Books, 1998 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 RIE. Place hold Add to cart (remove)
	19.	Brand vs. wild : building resilient brands for harsh business environments / by Jonathan David Lewis. by Lewis, Jonathan David [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : bibliomotion inc., 2017 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAV. Place hold Add to cart (remove)

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