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	1.	Consumer behavior/ by Leon G Schiffman, Joseph Wisenblit and S Ramesh Kumar by Schiffman,Leon G [Author] Wisenblit, Joseph [Author] S Ramesh Kumar [Author] Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai Pearson 2019 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.8342 SCH, ... Place hold Add to cart (remove)
	2.	Marketing White book 2019-20 Edited by Annurag Batra by Annurag Batra, [Edited by] Publication details: India BW books 2019 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.0954 BAT. Place hold Add to cart (remove)
	3.	Digital Marketing Strategic planning & integration/ by Annmarie Hanlon by Hanlon, Annmarie [Author] Publication details: New Delhi SAGE Publications India 2019 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1). Place hold Add to cart (remove)
	4.	Financial dimensions of marketing decisions / David W Stewart. by Stewart, David W Series: Palgrave studies in marketing, organizations and society ; 16292 Edition: 1st edn Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Springer Science+Business Media, 2019 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 STE. Lists: New Arrarivals 1 July to 31 July 2022. Place hold Add to cart (remove)
	5.	Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India). by Singh, Ramendra [editor.] Series: Marketing in emerging markets Edition: First edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom : Emerald Publishing, 2019Copyright date: ©2019 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8008/942. Place hold Add to cart (remove)
	6.	Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / Martin Eisend. by Eisend, Martin Edition: 1st edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Springer Berlin Heidelberg, 2019 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 EIS. Place hold Add to cart (remove)
	7.	Marketing in a digital world / edited by Aric Rindfleisch, Department of Business Administration, University of Illinois, USA Alan J. Malter, Department of Managerial Studies, University of Illinois, USA. by Rindfleisch, Aric [editor.] Malter, Alan J [editor.] Series: Review of marketing research ; v. 16. Edition: First edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom : Emerald Publishing Limited, 2019Copyright date: ©2019 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 MAL. Place hold Add to cart (remove)
	8.	Data-driven marketing content : a practical guide / by Lee Wilson by Wilson, Lee Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bingley : Emerald Publishing, 2019 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 WIL. Place hold Add to cart (remove)
	9.	Contemporary marketing / Boone & Kurtz. by Boone, Louis E [author.] Kurtz, David L [author.] Edition: 18e. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Delhi: Cengage, [2019] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8. Place hold Add to cart (remove)

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