HBRs 10 must reads on strategic marketing / Harvard Business Review
Material type: TextSeries: HBR's 10 must reads seriesPublication details: Boston: Harvard Business Review Press, c2013Description: v,206pISBN:- 9781422189887
- 9781422191521
- Harvard business review
- 658.802 HAR
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.802 HAR (Browse shelf(Opens below)) | Available | 000101 |
Includes index
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
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