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1.
Branding your business: Promoting your business, attracting customers and standing o / by James Hammond. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Kogan Page India, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 HAM.

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2.
Consumer behaviour / by Leon G. Schiffman and Leslie Lazar Kanuk by
Edition: 9th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Phi Learning Private Limited 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH.

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