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1.
New age of innovation: driving cocreated value through global networks / by C K Prahlad, M S Krishnan. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.4012 PRA.

2.
Kellogg on branding: the marketing faculty of the Kellogg School of management / edited by Alice M Tybout; Tim Calkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 TYB.

3.
Calming upset customers: staying effective during unpleasant situations / by Rebecca L. Morgan. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Viva Books Pvt. Ltd. 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.812 MOR.

4.
How to discover customer value: tools to grow your business/ by S. Parthasarathy by
Publication details: New Delhi: Rupa Publications, 2021
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.812 PAR, ...

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