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1.
Advertising Management / by David A Aaker, Rajeev Batra, John G Myers. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, 1995
Availability: Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

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2.
Advertising Management / by David A Aaker, Rajeev Batra, John Myers. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice Hall, 1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 AAK.

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3.
Hegarty on advertising: turning intelligence into magic/ by John Hegarty. by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: New York : Thames & Hudson Ltd., ©2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1092 HEG.

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4.
The new entrepreneur's guide to setting up and running a successful business / by Paul Kendall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, Taylor & Francis Group, A Productivity Press Book [2018]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.11 KEN.

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