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1.
Marketing research: First indian adaptation / by A Parasuraman, Dhruv Grewal, Krishnan R. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Biztantra, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 PAR.

2.
Marketing services: Competing through quality / by Leonard L Berry, A Parasuraman. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Free Press, 1991
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 BER.

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