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Marketing in a digital world / edited by Aric Rindfleisch, Department of Business Administration, University of Illinois, USA Alan J. Malter, Department of Managerial Studies, University of Illinois, USA.

Contributor(s): Material type: TextTextSeries: Review of marketing research ; v. 16.Publisher: United Kingdom : Emerald Publishing Limited, 2019Copyright date: ©2019Edition: First editionDescription: xxiii, 217 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781787563407
Subject(s): DDC classification:
  • 658.8 23 MAL
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.8 MAL (Browse shelf(Opens below)) Available 001513

Includes bibliographical references and index.

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