Marketing in a digital world / edited by Aric Rindfleisch, Department of Business Administration, University of Illinois, USA Alan J. Malter, Department of Managerial Studies, University of Illinois, USA.
Material type: TextSeries: Review of marketing research ; v. 16.Publisher: United Kingdom : Emerald Publishing Limited, 2019Copyright date: ©2019Edition: First editionDescription: xxiii, 217 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9781787563407
- 658.8 23 MAL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.8 MAL (Browse shelf(Opens below)) | Available | 001513 |
Includes bibliographical references and index.
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