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Global brand strategy: unlocking brand potential across countries, cultures and markets / by Sicco Van Gelder.

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Material type: Text

TextPublication details: London: Kogan Page, 2004.Description: 260pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Indian Institute of Management Visakhapatnam	658.827 VAN (Browse shelf(Opens below))	Available		000324

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