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Results of search for 'su:"Market segmentation."'
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Authors
Kim, W Chan
Kim, W. Chan
Mauborgne, Renee
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Indian Institute of Management Visakhapatnam
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Market segmentation
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1.
Blue ocean strategy: How to create uncontested market space and make the competition irrelevant /
by W Chan Kim, Renee Mauborgne.
by
Kim, W Chan
Mauborgne, Renee
Material type:
Text
; Literary form:
Not fiction
Publication details:
Boston:
Harvard Business School,
2005
Availability:
Items available for loan:
Indian Institute of Management Visakhapatnam
(1)
Call number:
658.802 KIM
.
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2.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
W. Chan Kim, Renee Mauborgne.
by
Kim, W. Chan
Mauborgne, Renee
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Boston, Massachusetts :
Harvard Business Review Press,
[2015]
Availability:
Items available for loan:
Indian Institute of Management Visakhapatnam
(1)
Call number:
658.802 KIM
.
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