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	1.	Creating powerful brands in consumer, service and industrial markets / by Leslie De Chernatony, Malcolm McDonald. by De Chernatony, Leslie McDonald, Malcolm Material type: Text; Literary form: Not fiction Publication details: Oxford: Butterworth-Heinnemann, 1998 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DEC. Place hold Add to cart (remove)
	2.	Rising tide / by Davis Dyer, Fredrick Dalzell, Rowena Olegario. by Dyer, Davis Dalzell, Fredrick Olegario, Rowena Material type: Text; Literary form: Not fiction Publication details: Boston: Harvard Business School, 2004 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.827 DYE, ... Place hold Add to cart (remove)
	3.	Product strategy and management / Michael Baker and Susan Hart. by Baker, Michael Hart, Susan Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson Education, 2009 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.4 BAK. Not available: Indian Institute of Management Visakhapatnam: Checked out (1). Place hold Add to cart (remove)
	4.	Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by Sarin, Sharad Edition: 1st ed. Material type: Text; Format: print Publication details: New Delhi : Oxford University Press Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 SAR. Place hold Add to cart (remove)
	5.	Product management in India / by Ramanuj Majumdar by Majumdar, Ramanuj Edition: 3rd Ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Prentice - Hall, 2008 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.5 MAJ. Place hold Add to cart (remove)
	6.	Strategic brand management / by Richard Elliott, Larry Percy. by Elliott, Richard Percy, Larry Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Oxford University Press, 2008 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 ELL. Place hold Add to cart (remove)
	7.	How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer by Bergh, Joeri Van den Behrer, Mattias Material type: Text; Format: print Publication details: New Delhi : Kogan Page, 2011 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 BER. Place hold Add to cart (remove)
	8.	Product strategy for high technology companies : accelerating your business to web speed/ by Michael E. McGrath. by Mcgrath, Michael E Edition: 2nd ed. Material type: Text; Format: print Publication details: New York: McGraw Hill, 2001 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.4 MCG. Place hold Add to cart (remove)
	9.	Brand vs. wild : building resilient brands for harsh business environments / by Jonathan David Lewis. by Lewis, Jonathan David [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : bibliomotion inc., 2017 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAV. Place hold Add to cart (remove)
	10.	The product mindset : succeed in the digital economy by changing the way your organization thinks/ David H DeWolf. by DeWolf,David H Jessica S Hall Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lioncrest Publishing; Lioncrest Publishing, 2019 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.4 DEW. Place hold Add to cart (remove)
	11.	Software product management and pricing : key success factors for software organizations/ Hans-Bernd Kittlaus by Kittlaus, Hans-Bernd Peter N Clough Material type: Text; Format: print ; Literary form: Not fiction Publication details: Verlag Berlin Heidelberg Springer 2009 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.5 KIT. Place hold Add to cart (remove)
	12.	The influential product manager : how to lead and launch successful technology products / Ken Sandy. by Sandy, Ken [author.] Edition: First edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oakland, CA : Berrett-Koehler Publishers, [2020] Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1). Place hold Add to cart (remove)
	13.	Empowered : ordinary people, extraordinary products / Marty Cagan with Chris Jones, Founder, Silicon Valley Product Group. by Cagan, Marty [author.] Jones, Chris [author.] Series: Silicon Valley product group Edition: First Edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken : Wiley, 2020 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.5 CAG. Place hold Add to cart (remove)
	14.	Brands & the brain : how to use neuroscience to create impactful brands / Arvind Sahay. by Sahay, Arvind [author.] Series: IIM Ahmedabad business books Material type: Text; Format: print ; Literary form: Not fiction Publisher: Gurugram : Penguin Business, an imprint of Penguin Random House, 2022 Other title: Brands and the brain Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAH. Place hold Add to cart (remove)

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