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1.
Hegarty on advertising: turning intelligence into magic/ by John Hegarty. by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: New York : Thames & Hudson Ltd., ©2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1092 HEG.

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2.
Truth, lies, and advertising: the art of account planning / by Jon Steel. by
Material type: Text Text; Format: print
Publication details: New York : Wiley, ©1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.111 STE.

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