Truth, lies, and advertising: the art of account planning / by Jon Steel.
Material type: TextPublication details: New York : Wiley, ©1998.Description: xix, 298 pages : illustrations ; 24 cmISBN:- 9788126520947
- 659.111 STE
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Indian Institute of Management Visakhapatnam | 659.111 STE (Browse shelf(Opens below)) | Available | 000576 |
A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry.
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