Strategic marketing / by David W. Cravens, Nigel F. Piercy.

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Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill, c2006.(2009)Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.802 CRA (Browse shelf(Opens below))	Available		C00055
Book	Indian Institute of Management Visakhapatnam - Andhra University	658.802 CRA (Browse shelf(Opens below))	Available		C00602

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

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