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	1.	Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by Pearson, Stewart Material type: Text; Literary form: Not fiction Publication details: Washington: New York University, 1996 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA. Add to cart (remove)
	2.	Marketing mantra : the real story of direct marketing in India / Vaswar Das Gupta by Das Gupta, Vaswar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Prentice-Hall of India, ©1998 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.840954 DAS. Place hold Add to cart (remove)
	3.	Permission marketing/ by Seth Godin. by Godin, Seth Material type: Text; Format: print Publication details: London: Pocket Books, 2007 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 GOD. Place hold Add to cart (remove)

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