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	1.	Advertising and promotion : An integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor, Purani. by Belch, George E Belch, Michael A Purani, Keyoor Edition: 7th ed. Material type: Text; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, c2007.[2010] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL. Place hold Add to cart (remove)
	2.	How to write a marketing plan / by John Westwood. by Westwood, John Edition: 4rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, 2013 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 WES. Place hold Add to cart (remove)
	3.	Permission marketing/ by Seth Godin. by Godin, Seth Material type: Text; Format: print Publication details: London: Pocket Books, 2007 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 GOD. Place hold Add to cart (remove)
	4.	Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani. by Belch, George E Belch, Michael A Purani, Keyoor Edition: 9th ed. Material type: Text; Format: print Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL. Not available: Indian Institute of Management Visakhapatnam - Andhra University: Checked out (1). Place hold Add to cart (remove)

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