Advertising and promotion : An integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor, Purani.

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Material type: Text

TextPublication details: New Delhi : Tata McGraw-Hill, c2007.[2010].Edition: 7th edDescription: xxxiii, 1075 : illISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	659.1 BEL (Browse shelf(Opens below))	Available		C00660

Includes bibliographical references (p. [990]-1027) and indexes.

Meenakshi Subramanian: Tower-B.Wing-z,B-606,Purva Height, B.G Road , Bangalore; Gift

Arvind Raman PGSEM, IIMB Gift

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