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Integrated marketing communications: A Global brand-driven approach

Integrated marketing communications: A Global brand-driven approach Issues for <2001-> have title: Integrated marketing communication by Philip J. Kitchen - Switzerland: Palgrave Macmillan, 2022. - x, 374p. : ill. ; 28 cm. - Annual

Title from cover.

ISBN: 9783030764159

ISSN: 1085-1577 = Integrated marketing communications = Integr. mark. commun. res. j.

LCCN: 95648458

Subjects--Topical Terms:
Communication in marketing--Periodicals.
Advertising--Periodicals.

LC Class. No.: HF5415.123 / .I583

Dewey Class. No.: 658.8/02

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