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Integrated marketing communications: A Global brand-driven approach by Philip J. Kitchen

Contributor(s): Material type: Continuing resourceContinuing resourcePublication details: Switzerland: Palgrave Macmillan, 2022.Description: x, 374p. : ill. ; 28 cmISBN:
  • 9783030764159
ISSN:
  • 1085-1577
Other title:
  • Issues for <2001-> have title: Integrated marketing communication
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415.123 .I583
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.8/02 (Browse shelf(Opens below)) Available 003172

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