Truth, lies, and advertising:
Steel, Jon
Truth, lies, and advertising: the art of account planning / by Jon Steel. - New York : Wiley, ©1998. - xix, 298 pages : illustrations ; 24 cm
A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry.
9788126520947 INR 375/-
Advertising campaigns----Planning
Advertising agencies----Customer services
Advertising
United States
659.111 / STE
Truth, lies, and advertising: the art of account planning / by Jon Steel. - New York : Wiley, ©1998. - xix, 298 pages : illustrations ; 24 cm
A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry.
9788126520947 INR 375/-
Advertising campaigns----Planning
Advertising agencies----Customer services
Advertising
United States
659.111 / STE