Truth, lies, and advertising: (Record no. 1045)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01271nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000158165 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822140539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171004t1998 nyu 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126520947 |
| Terms of availability | INR 375/- |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201711251039 |
| Level of effort used to assign nonsubject heading access points | navnath |
| Level of effort used to assign subject headings | 201711251039 |
| Level of effort used to assign classification | navnath |
| -- | 201710040952 |
| -- | navnath |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | STE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Steel, Jon |
| 245 1# - TITLE STATEMENT | |
| Title | Truth, lies, and advertising: |
| Remainder of title | the art of account planning / |
| Statement of responsibility, etc. | by Jon Steel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | ©1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 298 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns-- |
| General subdivision | Planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising agencies-- |
| General subdivision | Customer services |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000576 |
| s | 2830:20171124 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 281.25 | 659.111 STE | 000576 | 08/22/2018 | 375.00 | 08/22/2018 | Reference |