Twenty ads that shook the world:

Twitchell, James B.

Twenty ads that shook the world: the century's most groundbreaking advertising and how it changed us all. / by James B. Twitchell. - New York : Three Rivers Press, ©2000. - 229 pages : illustrations ; 24 cm

Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.

9780609807231 INR 699/-

Advertising--Social aspects
Advertising campaigns

659.1 / TWI

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