Twenty ads that shook the world:
Twitchell, James B.
Twenty ads that shook the world: the century's most groundbreaking advertising and how it changed us all. / by James B. Twitchell. - New York : Three Rivers Press, ©2000. - 229 pages : illustrations ; 24 cm
Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.
9780609807231 INR 699/-
Advertising
Advertising--Social aspects
Advertising campaigns
659.1 / TWI
Twenty ads that shook the world: the century's most groundbreaking advertising and how it changed us all. / by James B. Twitchell. - New York : Three Rivers Press, ©2000. - 229 pages : illustrations ; 24 cm
Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.
9780609807231 INR 699/-
Advertising
Advertising--Social aspects
Advertising campaigns
659.1 / TWI