Twenty ads that shook the world: the century's most groundbreaking advertising and how it changed us all. / by James B. Twitchell.
Material type: TextPublication details: New York : Three Rivers Press, ©2000.Description: 229 pages : illustrations ; 24 cmISBN:- 9780609807231
- 659.1 TWI
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 659.1 TWI (Browse shelf(Opens below)) | Available | 000577 |
Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.
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