Twenty ads that shook the world: (Record no. 1046)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01216nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000158166 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822140540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171004t2000 nyua 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780609807231 |
| Terms of availability | INR 699/- |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201711251045 |
| Level of effort used to assign nonsubject heading access points | navnath |
| -- | 201710040955 |
| -- | navnath |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | TWI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Twitchell, James B. |
| 245 1# - TITLE STATEMENT | |
| Title | Twenty ads that shook the world: |
| Remainder of title | the century's most groundbreaking advertising and how it changed us all. / |
| Statement of responsibility, etc. | by James B. Twitchell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Three Rivers Press, |
| Date of publication, distribution, etc. | ©2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 229 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising--Social aspects |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000577 |
| s | 2830:20171124 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 2 | 2 | 659.1 TWI | 000577 | 01/21/2024 | 09/01/2022 | 699.00 | 08/22/2018 | Book |