Sales and distribution management:
Venugopal, Pingali
Sales and distribution management: an Indian perspective / by Pingali Venugopal. - New Delhi, India: Sage Publications, 2008. - 330 pages : illustrations ; 25 cm
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling strategies.
9788178298481 INR 695/-
Physical distribution of goods----Management
Marketing channels----Management
India
658.810954 / VEN
Sales and distribution management: an Indian perspective / by Pingali Venugopal. - New Delhi, India: Sage Publications, 2008. - 330 pages : illustrations ; 25 cm
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling strategies.
9788178298481 INR 695/-
Physical distribution of goods----Management
Marketing channels----Management
India
658.810954 / VEN