Sales and distribution management: (Record no. 1111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01195nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000158461 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822140630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171215t2008 ii a 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178298481 |
| Terms of availability | INR 695/- |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201712251016 |
| Level of effort used to assign nonsubject heading access points | navnath |
| -- | 201712151834 |
| -- | navnath |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.810954 |
| Item number | VEN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venugopal, Pingali |
| 245 1# - TITLE STATEMENT | |
| Title | Sales and distribution management: |
| Remainder of title | an Indian perspective / |
| Statement of responsibility, etc. | by Pingali Venugopal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, India: |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 330 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Physical distribution of goods-- |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels-- |
| General subdivision | Management |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | India |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000615 |
| s | 2830:20171225 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 521.25 | 2 | 2 | 658.810954 VEN | 000615 | 07/04/2019 | 06/11/2019 | 695.00 | 08/22/2018 | Book |