Sales and distribution management: an Indian perspective / by Pingali Venugopal.

By:

Venugopal, Pingali

Material type: Text

TextPublication details: New Delhi, India: Sage Publications, 2008.Description: 330 pages : illustrations ; 25 cmISBN:

9788178298481

Subject(s):

DDC classification:

658.810954 VEN

Summary: Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling strategies.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.810954 VEN (Browse shelf(Opens below))	Available		000615

Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling strategies.

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