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Advertising and promotion :

Belch, George E

Advertising and promotion : An integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor, Purani. - 7th ed. - New Delhi : Tata McGraw-Hill, c2007.[2010]. - xxxiii, 1075 : ill.

Includes bibliographical references (p. [990]-1027) and indexes.

ISBN: 0070144966 9780070144965 (pbk.)

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

Dewey Class. No.: 659.1 / BEL

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