MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01361nam a22003251a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000142406 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180822135519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111021r20102007ii a |rb ||110|eng|||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070144966 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070144965 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201509101235 |
| Level of effort used to assign nonsubject heading access points |
david |
| Level of effort used to assign subject headings |
201201051634 |
| Level of effort used to assign classification |
gaddi |
| Level of effort used to assign subject headings |
201110211438 |
| Level of effort used to assign classification |
mathias |
| -- |
201110211150 |
| -- |
mathias |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
BEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : |
| Remainder of title |
An integrated marketing communications perspective / |
| Statement of responsibility, etc. |
George E. Belch, Michael A. Belch, Keyoor, Purani. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Tata McGraw-Hill, |
| Date of publication, distribution, etc. |
c2007.[2010]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 1075 : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [990]-1027) and indexes. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Meenakshi Subramanian: |
| Address |
Tower-B.Wing-z,B-606,Purva Height, B.G Road , Bangalore; |
| Method of acquisition |
Gift |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Arvind Raman |
| Address |
PGSEM, IIMB |
| Method of acquisition |
Gift |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Purani, Keyoor |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| -- |
VIRTUAITEM |
| -- |
10000 |
| -- |
10000 |
| -- |
1000 |
| 6 |
C32000 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| -- |
VIRTUAITEM |
| -- |
30000 |
| -- |
30000 |
| -- |
1000 |
| 6 |
C33502 |
