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Services marketing :

Zeithaml, Valarie A

Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml ...[et al.]. - 6th ed. - New Delhi: Tata Mcgraw Hill, 2013.

ISBN: 9781259026812 Rs. 695.00

Subjects--Topical Terms:
Marketing
Service industries
Customer services

Dewey Class. No.: 658.8 / ZEI

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