Services marketing :
Zeithaml, Valarie A
Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml ...[et al.]. - 6th ed. - New Delhi: Tata Mcgraw Hill, 2013.
9781259026812 Rs. 695.00
Marketing
Service industries
Customer services
658.8 / ZEI
Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml ...[et al.]. - 6th ed. - New Delhi: Tata Mcgraw Hill, 2013.
9781259026812 Rs. 695.00
Marketing
Service industries
Customer services
658.8 / ZEI