B2B brand management /
Kotler, Philip.
B2B brand management / Business to business brand management Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. - Germany Springer, c2006. - xvi, 357 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9783540253600 Rs. 1495
Brand name products--Management.
Brand name products--Case studies.
658.827 / KOT
B2B brand management / Business to business brand management Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. - Germany Springer, c2006. - xvi, 357 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9783540253600 Rs. 1495
Brand name products--Management.
Brand name products--Case studies.
658.827 / KOT