B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.

By: Kotler, PhilipContributor(s): Pfoertsch, Waldemar | Michi, InesMaterial type: TextTextPublisher: Germany Springer, c2006Description: xvi, 357 p. : ill. ; 24 cmISBN: 9783540253600Other title: Business to business brand managementSubject(s): Brand name products -- Management | Brand name products -- Case studiesDDC classification: 658.827
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam
658.827 KOT (Browse shelf) Available 000249

Includes bibliographical references and index.

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