B2B brand management / (Record no. 551)

MARC details
000 -LEADER
fixed length control field 01049nam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls000152773
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180822135855.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151009s2006 gw a bi 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783540253600
Terms of availability Rs. 1495
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201604191208
Level of effort used to assign nonsubject heading access points rajesha
Level of effort used to assign subject headings 201601211511
Level of effort used to assign classification rajesha
Level of effort used to assign subject headings 201601121634
Level of effort used to assign classification rajesha
Level of effort used to assign subject headings 201601121633
Level of effort used to assign classification rajesha
-- 201510091609
-- vishal
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title B2B brand management /
Statement of responsibility, etc. Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
246 3# - VARYING FORM OF TITLE
Title proper/short title Business to business brand management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Germany
Name of publisher, distributor, etc. Springer,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 357 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pfoertsch, Waldemar.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Michi, Ines.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 30000
-- 30000
-- 1000
6 000249
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 1121.25 1 658.827 KOT 000249 03/16/2020 03/09/2020 1495.00 08/22/2018 Book

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