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Marketing research /

Aaker, David A.

Marketing research / David A.Aaker, V.Kumar, George S. Day and Robert P. Leone - 10th ed. - New Delhi: Wiley India, 2011. - xvii, 701p. : ill.

Includes Index

ISBN: 9788126531189 : Rs.739.00

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / AAK

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