Marketing research / (Record no. 610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00879nam a22002651a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000152849 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822135949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151011s2011 ii p i 0|1nu|eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126531189 : |
| Terms of availability | Rs.739.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201511231611 |
| Level of effort used to assign nonsubject heading access points | Vishal |
| Level of effort used to assign subject headings | 201511201218 |
| Level of effort used to assign classification | vijaya |
| -- | 201510111706 |
| -- | rajesha |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | AAK |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | David A.Aaker, V.Kumar, George S. Day and Robert P. Leone |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Wiley India, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 701p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar V. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leone, Robert P. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000198 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 532.08 | 658.83 AAK | 000198 | 08/22/2018 | 739.00 | 08/22/2018 | Reference |