Services marketing:
Wirtz, Jochen
Services marketing: people, technology, strategy / by Jochen Wirtz, Christopher Lovelock. - 8th ed. - New Jersey: World Scientific, 2016. - xvii, 783 pages
9781944659011 (pbk)
Service industries -- Marketing.
Customer services--Marketing.
658.8 / WIR
Services marketing: people, technology, strategy / by Jochen Wirtz, Christopher Lovelock. - 8th ed. - New Jersey: World Scientific, 2016. - xvii, 783 pages
9781944659011 (pbk)
Service industries -- Marketing.
Customer services--Marketing.
658.8 / WIR