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Services marketing:

Wirtz, Jochen

Services marketing: people, technology, strategy / by Jochen Wirtz, Christopher Lovelock. - 8th ed. - New Jersey: World Scientific, 2016. - xvii, 783 pages

ISBN: 9781944659011 (pbk)

Subjects--Topical Terms:
Service industries -- Marketing.
Customer services--Marketing.

Dewey Class. No.: 658.8 / WIR

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