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Services marketing: people, technology, strategy / by Jochen Wirtz, Christopher Lovelock.

By: Contributor(s): Material type: TextTextPublication details: New Jersey: World Scientific, 2016.Edition: 8th edDescription: xvii, 783 pagesISBN:
  • 9781944659011 (pbk)
Subject(s): DDC classification:
  • 658.8 WIR
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Item type Current library Call number Status Date due Barcode
Reference Reference Indian Institute of Management Visakhapatnam 658.8 WIR (Browse shelf(Opens below)) Available 000475

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