Services marketing: people, technology, strategy / by Jochen Wirtz, Christopher Lovelock.

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Material type: Text

TextPublication details: New Jersey: World Scientific, 2016.Edition: 8th edDescription: xvii, 783 pagesISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Indian Institute of Management Visakhapatnam	658.8 WIR (Browse shelf(Opens below))	Available		000475

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