Brandchild: (Record no. 1331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180821s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749444433 (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | LIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lindstrom, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Brandchild: |
| Remainder of title | Remarkable insights into the minds of today's global kids and their relationships with brands / |
| Statement of responsibility, etc. | by Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | c2004. (2005) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 321 p. : |
| Other physical details | ill. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/21/2018 | 658.8343 LIN | 000440 | 08/21/2018 | 395.00 | 08/21/2018 | Reference |