The Indigo Story: Inside the upstart that redefined indian aviation/ by Shelly VishwajeetPublication details: Rupa Publications 2018 New DelhiDescription: xiii, 210 pages: Illustrations; 24 cmsISBN:
|Item type||Current library||Call number||Status||Date due||Barcode|
|Book||Indian Institute of Management Visakhapatnam General Stacks||378.70954 VIS (Browse shelf(Opens below))||Available||001062|
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|370 COO Sustainability, Human Well-Being, and the Future of Education||370.1523 CHE Computational thinking education||378.54 CHA Quality accreditation and ranking: a silent revolution in the offing in Indian higher education||378.70954 VIS The Indigo Story:||381.0954 BAT Marketing White book 2019-20||381.142 DAL Big billion start up: the untold flipkart story/||381.1420954 Saying No to Jugaad: The Making of Bigbasket|
The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time.
So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?
Uncover all this and much more in this captivating book.