The Indigo Story: Inside the upstart that redefined indian aviation/ by Shelly Vishwajeet

By:

Viswajeet, Shelley [Author]

Publication details: Rupa Publications 2018 New DelhiDescription: xiii, 210 pages: Illustrations; 24 cmsISBN:

9789353043551

Subject(s):

DDC classification:

338.70954

Abstract: The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	378.70954 VIS (Browse shelf(Opens below))	Available		001062

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The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time.

So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?

Uncover all this and much more in this captivating book.

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