The Digital Transformation Playbook – Rethink Your Business for the Digital Age/ by David Rogers

By:

David Rogers [Author]

Publication details: Columbia University Perss Columbia 2016Description: xi, 278 pages; Illustrations: 25 cmISBN:

9780231175449

DDC classification:

658.4062 ROG

Contents:

Preface 1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value 2. Harness Customer Networks 3. Build Platforms, Not Just Products 4. Turn Data Into Assets 5. Innovate by Rapid Experimentation 6. Adapt Your Value Proposition 7. Mastering Disruptive Business Models Conclusion Self-Assessment: Are You Ready for Digital Transformation? More Tools for Strategic Planning

Abstract: Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks		658.4062 (Browse shelf(Opens below))	Available		001307
Book	Indian Institute of Management Visakhapatnam General Stacks		658.4062 (Browse shelf(Opens below))	Available		001306
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	658.4062 ROG (Browse shelf(Opens below))	Available		001243
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	658.4062 ROG (Browse shelf(Opens below))	Checked out	10/06/2023	001238

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Previous	658.4062 BIN The Tech Whisperer: On Digital Transformation and the Technologies that Enable It	658.4062 BIN The Tech Whisperer: On Digital Transformation and the Technologies that Enable It	658.4062 JAY Clearing the digital blur	658.4062 ROG The Digital Transformation Playbook –	658.4062 ROG The Digital Transformation Playbook –	658.4063 RAD Jugaad innovation:	658.408 MOO Corporate Social Responsibility: A Very Short Introduction	Next

Preface
1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data Into Assets
5. Innovate by Rapid Experimentation
6. Adapt Your Value Proposition
7. Mastering Disruptive Business Models
Conclusion
Self-Assessment: Are You Ready for Digital Transformation?
More Tools for Strategic Planning

Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt.

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